CASE STUDY: COMPETITIVE & FUN TO RIDE

Pyga Industries is one of the smaller bicycle companies in the industry, and focuses on the high-end bicycle market. The company was founded in 2011 by Patrick Morewood and Mark Hopkins, long-term friends, entrepreneurs and mountain biking enthusiasts.

Morewood founded the first South African bicycle company, Morewood Bikes, in 1998, and the Morewood Makulu was rated the top bike of the year for two years in a row by Dirt Mountainbike magazine. Hopkins was previously affiliated with cSixx, a distributor of high-quality mountain bike components, and founder of Leatt, a manufacturer of braces, body armor and gear for extreme sports.

BUSINESS CHALLENGES

  • Develop bicycles that are fun, aesthetically pleasing and comfortable to ride
  • Transition from conventional materials to carbon composites
  • Reduce prototyping time
  • Improve communication with the factory


KEYS TO SUCCESS

  • Implementation of Solid Edge software for design
  • Strong technical support from Siemens PLM Software partner ESTEQ


RESULTS

  • Reduced frame design time from three to four months to two-and-a-half to three months
  • Reduced late-stage design changes from one day to one to three hours
  • Created complex frame designs with kinematics and good aesthetics
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